Siemens AG - Mobile Phones

June 25, 2006 – Siemens Bangladesh Limited unveiled its new consumer brand BenQ-Siemens to a local audience and set out a strategy for asserting its position in the mobile handset industry. Forged from a dynamic and complementary partnership between the former Siemens handset business and the Asian consumer electronics group BenQ, the new company will focus on expanding its product portfolio in the 3G arena and using the multimedia strengths of BenQ to create a clearly differentiated product proposition.

Commencing operation on October 1, 2005 and headquartered in Munich, the BenQ-Siemens collaboration combines the best of German engineering quality and experience of the telecommunication sector gained over 150 years, with the lifestyle design expertise and speed to market of relative newcomer BenQ. The partnership benefits from the companies’ respective expertise in R&D, design, customer reach and manufacturing and, most importantly, unites the cultural strengths of each company, under a ‘winning culture’ philosophy. Together BenQ Mobile is a unique and competitive manufacturer that will innovate and lead the speeding development of mobile technology and digital convergence, taking advantage of an increasingly Asia-centered mobile devices business.
Additionally, to mark the launch of BenQ-Siemens, the company unveiled the first three products to carry the new joint brand name – S88, E61 and CL71. All feature slim design and premium finishing but it is the S88 in particular that provides an indication of the future roadmap. The program also showcased all the 7 products – S88, EL71, EF51, E61, CL71, CF61 and C81 and everyone was invited to have a look and feel of the products as demonstrators and sales executives of the company helped the spectators to know more in detail about the product road map till September 2006.

In current roadmap there is A70, A31, A38, AL21, AP75, C75, CL71, EF51, E61, S88, EF71 & S81. You can check the phones of your choice in www.benq-siemens.com